General Information

Channel One Russia is the biggest country-wide broadcaster with the largest audience in Russia and the CIS. Our production policy is all-round and responsive news broadcasting, creative and technological innovations in content programming, diversity and balance of content.

A wide range of news, documentary, and feature film productions, as well as entertainment programs attract a greater number of viewers each year.

Audience

The average daily audience of Channel One Russia as compared to that of its competitors in 2010-2011 was as follows:

TNS Media Research has rated TV series and entertainment programs the most popular genres of 2010.

Advertising

Channel One Russia is the absolute longtime leader on the Russian TV advertising market. With more than 20% of the market it has been constantly increasing its youth audience. Our new advertising scheme targets the main audience, aged 14-59 and makes up 95% of the advertisers’ budget.